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The Fit 4 Fatherhood Creed
I commit to the inherent dignity of every person and to my duty as a husband, father, and member of my community.
I seek truth with humility, act with integrity, and pursue justice in all my dealings.
I respect timeless principles, value tradition, and adapt with courage to circumstances, working for the flourishing of my family and community.
I reject any belief that denies universal human dignity, freedom, or moral responsibility, and any mindset that leads to apathy or despair.
I recognize accountability as essential to growth, achievement, and well-being. I will both offer and accept coaching, teaching, mentorship, and constructive feedback with charity and gratitude.
A Crisis We Can’t Ignore
Our society is at a crossroads. Broken marriages, absent fathers, and disconnected families are tearing at the fabric of communities.
Men today are more isolated than ever, struggling to navigate a storm of competing narratives about marriage, family, and masculinity.
The result? A generation of men adrift, families struggling, and a society coming unraveled.
But history shows us that even in the face of daunting challenges, transformation is possible when bold leadership and unity of effort are brought to bear.
A New Apollo Mission
In the 1960s, America faced a crisis of confidence. The Soviet Union was winning the space race, and our nation needed a unifying vision to reclaim its leadership and inspire a generation. That vision was the Apollo mission—a civilian effort driven by military leadership, cutting-edge science, and the collective will of a country determined to lead the way.
At Fit 4 Fatherhood, we see our mission as a new kind of Apollo — a call to restore families, communities, and society itself. Like the original Apollo mission:
It’s Ambitious by Design
America didn’t start the space race as the frontrunner, but it finished it by daring to dream big. F4F recognizes the brokenness of today’s society but believes that with vision and commitment, transformation is within reach.
It's a Whole-of-Society Endeavor
F4F challenges the crisis of masculinity, marriage, and fatherhood that is weakening our society. We’re committed to building a culture of accountability, dignity, and flourishing — starting with fathers.
It’s a Domestic Effort
Just as NASA’s achievements were built on the innovation and unity-of-effort among scientists, engineers, and citizens, F4F draws upon the knowledge and wisdom of numerous disciplines and schools of thought.
It’s Led by Veterans
Just as veterans led the Apollo astronauts and much of the mission infrastructure, veterans today are uniquely equipped to lead the way—blazing a trail for others to follow in this new frontier of fatherhood and family life.
The Apollo mission put a man on the moon. Fit 4 Fatherhood’s mission is no less ambitious: to put families, fathers, and communities back on a path to strength and flourishing.
A Call to Veterans
Veterans have always been society’s trailblazers, charting paths forward in war, peace, and progress. Your training, discipline, and values position you to lead the way out of today’s crisis.
- Body and Mind as One: While modern abundance has made complacency the norm, veterans understand the body-mind connection. To lead your family, you must first lead yourself, starting with the stewardship of your physical and mental health.
- Duty and Service: In a society obsessed with individualism and entitlement, veterans embody duty, teamwork, and service to something greater. You’ve already shouldered the burden of responsibility — now it’s time to apply that ethos at home.
- Timeless Principles, Adapted: Veterans understand how to reconcile universal truths with changing circumstances. You’ve lived honor, sacrifice, and accountability in action, and these principles will guide you as you lead your family and community.
Our Charities
A portion of revenue each month supports organizations that align with our mission, including:
- USO: Strengthening the well-being of service members and their families.
- Tunnel to Towers Foundation: Honoring and supporting first responders and military heroes and their families in the wake of severe injury or death.
- Widows & Orphans International: Providing care for families - across borders - who’ve lost their protectors and providers.
Just as we recognize no one of us is an island, so too do we recognize that F4F is interconnected with and has a duty to innumerable others in our Nation and our human family.
